Posted By: Ali Anderson
There are some things you don’t ever want to go cheap on. Getting a Groupon for cosmetic surgery or hair replacement probably falls in the “you get what you pay for” category. Or imagine the buyer’s remorse you’d wake up with the morning after visiting a dyslexic tattoo artist who can’t draw anything more than stick figures and happy faces. And one thing I’ll never ever go cheap on is a mattress – I think a compelling sociological case study could made for the devastating impact of cheap mattresses on marital stability.
I know you’ve seen them – the Groupons that land in your inbox every few months for ridiculously discounted, decent-sized canvases. It’s tempting to want to jump at the bait, I know.
Here’s the thing: those offers are the equivalent of someone offering you a discounted 60 minute massage…with a spiked club. Allow me to explain:
- Three letters you need to know: OBA (Optical Brightening Agents). Basically, OBAs are chemicals added to low-quality canvas materials to get a brighter surface upon which to print your image. If you start with high quality canvas material to begin with, you don’t need OBAs. Whiter whites are great when it comes to my honey’s pitted out t-shirts, but when it comes to bleaching out my clients’ memories, forget about it. Then again, if you like that vintage-y, cracked and yellowed look to your works of art after 5-7 years on your wall, knock yourself out with the cheap canvas. It’ll look great on the walls of your vintage Airstream.
- Archival quality matters: If the Framers of the Constitution and Roxanne Benton had lived at the same time, I’m guessing the curators at the National Archives today would be sitting around smoking their pipes and doing Sudoku puzzles all day instead of painstaking document restoration and preservation. Archival-quality products do cost more, but if you value being able to pass your art down through the generations, then things like UV protectants, OBA-free materials, and Tyvek-backed moisture barriers matter. Even the tiniest details can make the difference for a client.
- You have spinach in your teeth: Everybody has that one friend who will be the one to tell when you have toilet paper stuck to your shoe or lipstick on your teeth when everyone else acts like they can’t see it. When you have questions or doubts about the look, quality, color or feasibility of an image on any medium (canvas, metal, etc.), Roxanne is the one who tells you straight up the way it is. Try getting that kind of attention from a discounted canvas website. They will let you walk around with snot hanging out of your nose. Bottom line here: in the canvas business, Roxanne is the girlfriend who’s got your back.
As I’ve journeyed on with SOAR! this past year, I’ve had to opportunity to learn from some of the best artists, coaches and vendors in the industry. And sharing all of those juicy details with you is the cornerstone of what SOAR! is all about. Add Pixel2Canvas and Roxanne’s expertise to your toolbox. As I refine what my product offerings will include in this next year of growth, you can bet I’ll be depending on Roxanne at Pixel2Canvas to help me give my clients the absolute best.
Now where did I put that Groupon for 51% off Root Canals?